Trends in the Proportion of Women's Clothing Consumption

The proportion of women's clothing consumption holds a significant position in the overall apparel market. According to the "China's Upgraded Generation Women's Clothing Consumption Insight Report," young women's spending on clothing is particularly noteworthy, especially in first- and second-tier cities. In these areas, the online shopping rate for beauty, makeup, and clothing among young women exceeds 70%, highlighting their strong pursuit of fashion and beauty.

Additionally, preferences in purchase types within China's apparel industry reveal that leisure styles, sports styles, and seasonal trends account for 59.5%, 45.6%, and 29.0% of consumer choices, respectively. Among these, female consumers show a clear preference for dresses, T-shirts, and sweaters, reflecting their diverse and personalized clothing needs.

In the high-end market, the growth of the high-end women's clothing segment is significant, with nearly 90% of consumers opting for online channels to make their purchases. This trend indicates a rising demand among female consumers for quality and style in their clothing choices. Furthermore, women account for 54% of their own consumption, suggesting an increasing focus on self-care and self-improvement in their purchasing behaviors.

Among video platform buyers, women represent 78%, with clothing orders comprising 38%—the highest in the industry. This further underscores the critical role women play in the clothing consumer market. 

Overall, these statistics demonstrate that women are not only the primary force behind clothing consumption but also prioritize quality, style, and personalized needs. This trend reflects a growing emphasis on self-improvement and self-consumption among women, marking an important shift in the apparel landscape.